SOMETHING ABOUT ME…
Thank you for visiting Something About Us, a company run by me - Will Gilgrass - offering content and audience strategy, consultancy and more.
So, what’s this all about?
For more than 12 years, I’ve grown audiences for the biggest brands and broadcasters in the world through the design and distribution of content to engage, delight and inspire.
Specialising in both social and audio content - I’ve won two Sony Radio Academy Gold Awards for best use of social media and multi-platform for BBC Radio 1 and 6 Music shows, been named in the Drum’s Social Buzz Top 50, led social media for The BRIT Awards and Red Bull UK, before established the audio content department within the energy drink’s global Media House - launching Red Bull’s strategy for podcasts, playlists, voice and text-to-speech, while developing a sonic identity for the brand.
Find out more about my work by reading these case studies
After ideating and implementing a content strategy to launch a brand new sport - the eSkootr Championship - I set up Something About Us to experience different situations, challenge myself and ultimately learn and develop professionally and personally by partnering with clients who share my passion for innovative, daring and creative work.
Just a few months after registering the company, I’ve worked as:
Campaign Strategist (Content and Comms) responding to a brief to relaunch and reposition a global luxury car brand
Content and Social Strategist with an award winning agency for their existing and prospective clients
Head of Content for a global culture brand and platform, Resident Advisor, developing their overall strategy while helping to oversee the largest campaign of their year (see case study)
Content and Overall Strategy Consultant, relaunching one of the world’s largest rugby podcasts
and I’ve also led internal education workshops to all offices of a global agency on social media and content strategy
See Something About Us’ primary services
Although I’m largely working for myself, I am able to scale up and build teams to meet briefs with fantastic individuals I’ve been fortunate enough to have met and worked with during my career.
There’s always something that connects us - it’s about finding what that something is…
Get in touch to find out what that Something is About Us and follow the social channels
