FIRSTMINUTE CAPITAL

Audio Strategy | Content Strategy

Brief:

Seed-stage venture firm firstminute capital wanted to elevate their existing podcast ‘Crazy Until It’s Not’ to improve the format and reach more of the people they want to listen to it.

The three key areas were:
📊 Strategy: review firstminute’s podcast ‘Crazy Until It’s Not’ - it’s approach, content and distribution to build a new plan and way forward

🛠️ Implementation: create a content and distribution strategy to grow the listenership and impact of the podcast on audio platforms and across social media

🎨 Refinement: work closely with the firstminute team to ensure the podcast’s content and activation plan aligns with their broader marketing plans, events and wider company priorities

Actions:

Creation of a podcast playbook which included:

1.Review of podcast’s purpose

• Alignment with overall business objectives

• Evolved the podcast’s proposition

2. Content review

• Critical review of existing ‘Crazy Until It’s Not’ format - what worked, what didn't and what could be better

• Competitor landscape (direct and category adjacent) and what can be learnt from them

• Size of opportunity within the investor/tech podcast landscape

• How the new ‘Crazy Until It’s Not’ can fit and excel in this space, and develop a unique offering

3. Relaunch plan

• Addressing titles, artwork, descriptions and SEO

• Social activation strategy

• Social asset creation best practices

• Broader activation across paid, owned and earned

• Opportunities with live events, guest swaps and more

• Presenter tips

• Streamlining workflows

Feedback:

‘We were treading water, it was ok, Something About Us really allowed us to get a lap ahead - things I hadn’t had the time or attention to span to do, they really opened that up for us… Nice to have expert advice to lean on.’

There was Something About the firstminute capital - get in contact to find out what that Something is About Us ✨