RED BULL RACING

Content, Social & Partnerships Strategy

Brief: Support Red Bull Racing’s hugely successful content and social team to cross the finish line at the end of the F1 season

🎰 Navigate the first ever Las Vegas Grand Prix

🏎️ Manage a car livery launch

🤝 Execute brand partner activations

🎉 Help guide the team to the end of the season 

🎂 Start planning for the following year and the team’s 20th Anniversary celebrations

Actions:

🕴️ Embedded with Red Bull Racing’s content and social team for two weeks at their Milton Keynes factory either side of being on site at the Las Vegas and Abu Dhabi Grand Prix

📊 Understood brand partner requirements/agreements and created plans for on the ground executions 

🥳 Worked through 20th Anniversary plans with brand team

👊 Cross-department collaboration at race weekend to ensure maximum support and output of the overall marketing effort 

🛠️ Introduced Format as an asset creation efficiency tool

Outcomes:

🏆 The content and social teams led the paddock on feeds as well as on the track

🪩 Successfully oversaw and managed the content plan, execution and distribution of the fan designed Red Bull Racing livery launch at Caesars Palace’s Omnia Nightclub 

🎤 Executed brand partner activations with Pokerstars, TaylorMade Golf and Elvis

🎈 Created an initial content and social strategy for the Forever Rebl campaign 

🤳 Social and content audit for following season

🇳🇱 Acted as a body double for Max Verstappen

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