NBA

Audio Strategy | Content Strategy

Brief:

💡 NBA International content team wanted to explore their options in podcasting, to engage their ex-US audience with different formats to what they already produce, with a focus on local languages

💶 Outline the partnership opportunities with podcasts and how the NBA could leverage them

🏀 How could the NBA improve the content and activation of their existing Spanish podcast, El Reverso, while explore the possibility of converting Greek YouTube discussion format Undrafted into an audio product 

Actions:

📕 Created a podcast playbook which included:

• Audio's USPs 

• Why should podcasts be important for the NBA 

• Podcast consumption in Europe 

• Structuring a series 

• Revenue growth opportunities 

• Key episode components 

• How to judge podcast performance 

• Example formats 

• Discovery and activation guide

📊 Ran workshop with Global Partnership and Content team on utilising podcasts for revenue through brand deals

📈 Produced documents on improving the content and activation of existing formats

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