YACHT WEEK

Content Strategy

Brief: Complete a social media and content audit to:

🪪 Create a strong social identity and strategy across all relevant social media channels

🤳 Work on refined content guidelines

👏 Create new social team blueprint, with defined job descriptions, roles and responsibilities 

📈 Set trackable targets/KPIs

Actions:

We conducted a review of Yacht Week’s output, as well as that of their competitors, creating a document in five parts:

⛵️ 𝘠𝘢𝘤𝘩𝘵 𝘞𝘦𝘦𝘬 𝘰𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢

• What’s currently happening

• What are the challenges

• What are the competition doing? And what can be learned from them?

🗺️ 𝘕𝘦𝘸 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘉𝘳𝘢𝘯𝘥 𝘋𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯

• How can content support Yacht Week’s new strategic direction

• Why it’s crucial for the two to be aligned

• Examples of brands who do this well

• How to develop themes

🤔 𝘗𝘰𝘪𝘯𝘵𝘴 𝘵𝘰 𝘊𝘰𝘯𝘴𝘪𝘥𝘦𝘳

• What are Yacht Week’s USPs?

• Why do people attend Yacht Week holidays, and how can we take advantage of this?

• How can we leverage Yacht Week’s community?

🚉 𝘍𝘰𝘤𝘶𝘴 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴

• Platform USPs and how Yacht Week can maximise them

• Which new platforms should Yacht Week consider and why would it help the overall strategy

📈 𝘙𝘦𝘢𝘭𝘪𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘗𝘭𝘢𝘯

• How to best plan content

• How to utilise archive

• Content ideas and themes

Feedback:

Feedback - Nik Valentine, Global Brand Director at Yacht Week

𝘐𝘵 𝘸𝘢𝘴 𝘴𝘶𝘤𝘩 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘈𝘣𝘰𝘶𝘵 𝘜𝘴. 𝘛𝘩𝘦𝘺 𝘳𝘦𝘢𝘭𝘭𝘺 𝘨𝘰𝘵 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘴𝘶𝘱𝘦𝘳 𝘪𝘯𝘴𝘵𝘪𝘯𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘥𝘦𝘦𝘱 𝘥𝘪𝘷𝘦 𝘸𝘢𝘴 𝘶𝘯𝘳𝘦𝘢𝘭. 𝘛𝘩𝘦 𝘵𝘶𝘳𝘯 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘢𝘴 𝘢𝘭𝘴𝘰 𝘴𝘶𝘱𝘦𝘳 𝘳𝘢𝘱𝘪𝘥 𝘢𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰 𝘮𝘰𝘷𝘦 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘢𝘯𝘥 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘴𝘦 𝘵𝘩𝘦 𝘬𝘦𝘺 𝘢𝘳𝘦𝘢𝘴 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘢𝘵. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘬 𝘵𝘩𝘦𝘺 𝘥𝘪𝘥 𝘨𝘢𝘷𝘦 𝘶𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘵𝘰 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘰𝘶𝘳 𝘰𝘸𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘢 𝘕𝘰𝘳𝘵𝘩 𝘚𝘵𝘢𝘳 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘢𝘵. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘴𝘰𝘤𝘪𝘢𝘭 𝘪𝘴 𝘳𝘢𝘱𝘪𝘥𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘢𝘯𝘥 𝘰𝘧𝘵𝘦𝘯 𝘰𝘷𝘦𝘳𝘭𝘰𝘰𝘬𝘦𝘥 𝘧𝘰𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴. 𝘞𝘪𝘭𝘭 𝘢𝘯𝘥 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘈𝘣𝘰𝘶𝘵 𝘜𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘧𝘰𝘳 𝘶𝘴 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘳𝘦𝘴𝘰𝘶𝘳𝘤𝘦. 𝘈𝘭𝘴𝘰 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘵𝘰 𝘣𝘦 𝘢 𝘵𝘰𝘱 𝘣𝘭𝘰𝘬𝘦.

We continue to work with Yacht Week with consultancy and check-ins to evolve and realise the plan. If you haven’t booked the week of your life with Yacht Week yet - why not? 🌊

There was Something About Yacht Week - get in contact to find out what that Something is About Us ✨